Collaborating with Houses in Motion on animated projects for Scholastic Book Fair was exciting and nostalgic. Drawing from our childhood memories of excitement when the book fair truck arrived, we infused that magic into our animations. Together, we created visuals that promote the book fair and encapsulate the wonder and joy of discovering a lifelong love of reading, bringing that particular excitement to a new generation.

Illustration for Scholastic of a lighthouse with red and white stripes on a rocky base against a black background.

Scholastic

Book Fair

Book Fairs Trailer

We went on a magical journey with well-loved characters from Scholastic books, animating them in a 3D paper-crafted world based on their stories. We followed the book fair's truck through this imaginative landscape, ultimately arriving at an elementary school where we enjoyed a fun-filled book fair celebration.

An open wooden treasure chest with a honeycomb inside.
A colorful cartoon illustration of houses and a truck with a sign reading 'Books Bringing Us' on a bright, sunny day with a blue sky and clouds. Scholastic Books brand campaign.
Illustration of a yellow elementary school building with a clock, trees, and a delivery truck in front, with a blue sky and clouds in the background. Scholastic Books brand campaign.
Colorful underwater scene with the word "SUBMARINE" made of coral-shaped letters floating above the ocean floor, with seaweed, coral, starfish, and a treasure chest filled with gold coins. Scholastic Books brand campaign.
Colorful toy apartment buildings with various window designs, fire escapes, and decorative elements. Scholastic Books brand campaign.

Hype Videos, Book Trailers and More

Our collaboration extended beyond the paper-crafted world, encompassing various projects celebrating the joy of reading. From a dynamic book fair hype video that stirred excitement for the upcoming event to artfully crafted trailers that showcased specific books, our creative reel highlights a rich tapestry of work. Each piece resonates with Scholastic's mission, weaving together visuals and storytelling that ignite curiosity and inspire a lifelong love of reading.

  • Director: John Earle
    Design: Caroline Duffy, Nick Schoener, Alex Trimpe, John Earle, Michelle Romo
    Animation: Nick Schoener, Alex Trimpe, John Earle, Corey Ryan
    Original Music and Mix: Zak Engel
    Sound Design: Zak Engel & Dan Jusino
    Talent Casting: Zak Engel and Lotas Productions
    Anthem Lyrics: Gianna Orzo, Zak Engel, John Earle
    Trailers Copywriter: Gianna Orzo

  • Motion Graphics, 3D Animation, 2D Animation, Design